http://www.hulu.com/watch/116372/cnbc-originals-inside-the-mind-of-google?c=Business
Google stores every keyword you search for.
I believe that Google is going to eventually be forced by users to make most data gathered and searches anonymous. This will limit their capacity to deliver great search functionality and future services search related.
This may take some time because most people do not realize that this data is stored and can be linked back to an individual.
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