To think that a business will be around for 50 years is very unrealistic, and not normal statistically. "The average life expectancy of a multinational corporation-Fortune 500 or its equivalent-is between 40 and 50 years. This figure is based on most surveys of corporate births and deaths." - The Living Company
Here are Wall Streets list of Brands that will disappear soon, and my agreement or disagreement:
Readers Digest, Disagree - content will be placed online, parent company will survive.
Blockbuster, Agree - toast
T-Mobile, Not sure - strong service but maybe not competitive enough
Moody's, Disagree - too big to fail, but perhaps should
BP, Agree - For a stock to drop 50% in 2 months, something is going down, and I'm not sure if they can recover.
Radio Shack, Disagree - I believe they need a brand repositioning, but they are competitive enough to stick around
Zales, Agree - for a jewelery store to advertise previously owned jewelery and 60% off list prices makes me think they have lost their hold on the market.
Merril, Disagree/Agree - technically purchased by Bank of America (so already gone), but the acquisition that is still around will stay.
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