"With the ability to target people only when they are within purchasing distance, brands will be able to come that much closer to targeting nirvana."
This is from an article on mashable.com...
The Future of Ad Agencies and Social Media
You will notice advertisements being placed more strategically as companies dial in on how to best use social media and technology.
You may walk into a store and receive a text message or notice that a billboard changes based on your buying history with that company.
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